Eminem has created a website for a fake rehab center to promote his upcoming album Relapse.
If said quickly, the center's name, Popsomp Hills, sounds like "Pop Some Pills".
The center’s slogan is "We Remade You", a take on Eminem's current single 'We Made You'. It also names the founder as the Swiss "Dr. Balzac".
"Help is moments away. Call our 24-hour confidential information line at 313 - 486 - 5975 or send us a private email to info@PopsompHills.com."
When fans call the number they are promted to sign up for a text message mailing list. Source
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