Pharrell Invests in Bionic Yarn

Mega producer Pharrell Williams has joined forces with Bionic Yarn, a NY Textile company, to develop environmentally sustainable fabrics.
He’s even started using the fabrics in his clothing lines. "I'm so interested with the technology behind this," he said. "I am also very concerned with the environment and want to make a conscious effort to make it better.""Our goal is to be the go-to fabric supplier," Pharrell said of the company. "We want to provide quality fabrics that also happen to be sustainable. We want to do everything from high end luggage, to high end denim, to university caps and gowns to Parks Department uniforms. It's a plus that the fabric brings environmentalism to a whole new level."
Source
This Go Green initiative is really taking a hold. I never thought I’d utter these words but um (clears throat), Thank you Al Gore.

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