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Monday, March 03, 2008

The Oprah Store!

Oprah’s got her own show, her own magazine, her own network and now her own store. The Oprah Store opened up a few weeks ago in Chicago near Harpo Studios where Oprah shoots the show. In the store she sells many of her “favorite things”.

Steven Keith Platt, director of the Platt Retail Institute, suggests that this may only be the beginning for Winfrey’s plunge into retail. “If the clothing lines take off, look for more stores and a licensing deal with the likes of Target, JC Penney, etc.,” says Platt. “Oprah Winfrey is an American icon. If she puts her name on an apparel line, it will be huge- way beyond her own stores. If Martha Stewart can make it big at Kmart, [there] is no denying that our girl Oprah can.” SOURCE

Normally I don’t support the rich getting richer but Oprah is well known for all the charity she does so I say support O. Besides I’m sure her stuff is waaaaay better than Martha’s. I just hope she won’t be silly enough to get in bed with a store like K-Mart. She could only do worse by on with Bradlee’s, Caldor, or Woolworth. SMH

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