Master P and Wal-Mart Team Up

Master P has decided to downsize the price of his clothing line and has signed on with Wal-mart to have the mega chain carry his digs. The young men’s clothing line that Percy co-owns with his son Romeo called The Great American Brand, will be the first African-American line that Wal-Mart has supplied.

"I figured out a way to make clothes affordable for inner-city families," said Master P. "We use the same factories and the same materials as Sean John, Rocawear, and Ed Hardy. These are quality clothes you'd normally find at a department store like Macy's. Now you can pick up the same high-end fashion at an affordable price. Kids don't need to worry anymore about being bullied at school for wearing old clothes."

"Likewise, parents don't need to choose between filling up the gas tank or filling up the closet. We're helping families dress fresh for less. Wal-Mart is such a diverse organization, they're making a lot of opportunities available to minority-owned companies that are ready to do business with a big corporation. This is the makings of a great partnership with the number-one retailer in the world. Together we're making it cool to shop for clothes at Wal-Mart."

The t-shirts are selling for $9 while the jeans are selling for $20. And don’t fret ladies, they boys have a women’s line called Miller Peaches that sells for $10 and under. You can check out The Great American Brand here. Source

I think that this is a great idea, but and however, just like Stephon Marbury’s line of affordable (and ugly as sin) sneakers I’m not so sure that the consumers it's targeted at will be lining up to buy it.